Wednesday, May 30, 2007

Sushi Economy

On Marketplace today Kai Ryssdal interviewed Sasha Issenberg, author of "The Sushi Economy" in a fascinating story. First of all, it made me hungry because they did the interview while sitting down over what sounded like really tasty sushi. Secondly, it was interesting to hear the premise of the book, which is that sushi one of the unabashedly positive* products of globalization. Globalization has helped the fishermen who can catch their fish and get access through fax machines in remote villages to find out exactly how much fish is selling for so that they can get a good price. Quick travel (by plane) and fancy deep freeze machines have also meant that fishermen can expand their reach. On the flip side, globalization of culture has also meant that what was a strange Japanese roadside snack is now a luxury available worldwide, so the market for sushi has expanded tremendously. Overall, more people being happy eating wasabi around the globe (except they aren't actually, but that's a whole other story...). And that's a good thing.


*Of course, by eating more sushi we're also contributing to the over-fishing of the oceans and probably to the destruction of the planet et cetera...but let's stay positive today people, shall we?

3 comments:

Anonymous said...

Mmm! Real wasabi is surprisingly good - I've heard that most sushi restaurants don't stock it since it's too expensive and most people can't taste the difference, but I really liked it the one time I had it. (And it came by edfault as part of my omakase sushi platter)

SabraGirl said...

How did you know it was real wasabi (did they tell you, or could you figure it out by the taste)?

Anonymous said...

Both: It tasted different, so I asked them and they said it was the real deal...